Category Archives: Everything Else

For those posts that don’t fit nicely into any other category (much like myself)

April/May Issue of Echelon Magazine Available


Check out the newest edition of Echelon Magazine, and be sure to read the article I wrote entitled When Traveling, Be Cautious of the Term “Gay-Friendly” on page 34.

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GLAAD Media Awards In Advertising Winners Announced


The 2010 GLAAD Media Awards in Advertising winners have been announced:

  • Outstanding TV Campaign – LGBT Market: Levi’s Gay History Month/Logo Leaders Campaign (Levi Strauss & Co.)
  • Outstanding Print Campaign – Mainstream Market:  America’s Top Couple (K-Y Brand)
  • Outstanding Print Campaign – LGBT Market:  Works in Progress (Progressive Insurance)
  • Outstanding Interactive Campaign:  The Advocate Money Minute Presented by Wells Fargo (Wells Fargo)
  • Outstanding Social Marketing Campaign:  SAGECAP: The Caregiver’s Caregiver (SAGE)

Additionally, American Airlines was awarded the Corporate Responsibility Award for 2010.

All of the winning and nominated creative can be viewed here.  Congratulations to all the winners!

Community Marketing Announces Completion Of Two Gay Business Related Studies

Community Marketing, Inc., a GLBT market research and communications firm based in San Francisco, has announced the completion of two studies, one focusing on GLBT consumers and the other on gay commerce.

The 4th LGBT Community Survey yields historic 40,000 respondents from 100+ countries; provides marketing and communications insights, tracks motivations and trends.  Sample findings include:

  • When asked which major purchases they’d put off due to the economy but intend to make in the upcoming year, one-third said they plan to take a major vacation. Furniture and automobiles are next most popular major intended purchases.
  • When asked to rank the LGBT-friendliness of their employer on a 10-point scale, only half rated their employer LGBT-friendly. About 14% ranked their employer not at all LGBT-friendly.
  • While more than half of respondents check Facebook daily, the difference between young and old was significant. 81% of younger gay men (age 18-29) check Facebook daily, compared with only 37% of older gay men (age 45-59).

The first-ever survey of GLBT-owned companies and gay-friendly corporations yields a trove of findings and a roadmap for increasing GLBT-related business-to-business commerce.  The survey of over 1,400 gay and lesbian business decision-makers was conducted by Community Marketing, in partnership with the National Gay & Lesbian Chamber of Commerce (NGLCC), and supported by Hyatt Hotels, Chubb Group of Insurance Companies and Wells Fargo Bank.  The study helps to quantify and qualify the purchasing habits, motivations, and behaviors of GLBT-owned companies and gay-friendly corporations, and explore opportunities for increasing GLBT-related B2B commerce.

Full survey results will be presented at the NGLCC Conference, November 18-20 in Washington, D.C.

RDCA Karate Denounces Ads, Agency Apologizes

RDCA Karate, the company represented by these blatantly anti-gay ads, has denounced the ads, saying: “We want you to know that we don’t condone this action and we are taking steps to make sure something like this never happens again. I apologize to you and anyone else that may have thought we knowingly allowed these ads to leave the agency. These ads were never produced nor would they have seen the light of day had they come across my desk. The creator of these ads is very apologetic and never intended to offend anyone however, we as the owners, understand that they can be considered offensive and would not under any circumstances have ever let them ever be produced.”

In an interview with Waymon Hudson, Joe Zubizarreta, COO of Zubi – the agency behind the ads – also apologized by saying:  “The ads in question were posted by an individual that works at our agency on a site that creatives use to share ideas and get comments from others in their line of work. The art director who developed them told me that he had posted this campaign as well as three others to get feedback from other creatives as to their opinions of the work. We want you to know that we don’t condone this action and we are taking steps to make sure something like this never happens again. I apologize to you and anyone else that may have thought we knowingly allowed these ads to leave the agency. These ads were never produced nor would they have seen the light of day had they come across my desk.

The creator of these ads is very apologetic and never intended to offend anyone however, we as the owners, understand that they can be considered offensive and would not under any circumstances have ever let them ever be produced. Zubi Advertising embraces and celebrates all religions, lifestyles and ethnicities as part of our “Erase Stereotypes” philosophy.”

Honest mistakes happen, but the ads in question should never have been created in the first place.  At least Zubi has acknowledged its mistake and taken full responsibility for the gaffe.  My apologies to RDCA Karate, who unfortunately will suffer the most by their agency’s extremely poor judgment.

August/September Issue Of Echelon Magazine Released

The August/September issue of Echelon Magazine is out.  Click the link and navigate to page 24 for a story I wrote about the increase in corporate Pride sponsorships across the nation this year despite the languid economy.  Enjoy!


Automotive Website Gaywheels.com Caters To Gay Consumers

A friend of mine recently referred me to Gaywheels.com– the world’s first automotive website designed specifically for GLBT consumers.  The site launched way back in 2005 and “provides a gay-friendly way to research and buy a car or truck and related services.”

In addition to automobile reviews, the website features searches for new and used cars, a dealership locator tool, automotive related articles, price quotes, insurance information, and even a list of gay-friendly auto manufacturers.

Gaywheels.com has an impressive bullpen of contributing writers, but the list of advertisers seems to be fairly small (the three banner ads on the homepage appear to all be the same creative concept for Buick today).  The banner ads are also a little overwhelming for my taste, but I guess they’ve gotta pay the bills somehow.

Vote For Your Favorite Gay Commercial

Pink! AccuraCast, a London-based advertising firm specializing in GLBT marketing, has pulled together a great collection of gay-themed television ads, and they want you to vote for your favorite.  You can see this collection of 22 commercials on the company’s BestGayAds YouTube channel.  Not surprisingly, the vast majority of the ads are European – demonstrating once again that Europe is light years ahead of the U.S. in targeting the GLBT population.