For any marketing, advertising, or PR professionals looking to target the GLBT community, there are two upcoming opportunities to learn how to better reach gay consumers:
The Gay and Lesbian Marketing Conference in New York City on Friday, April 30th
This conference, sponsored by Community Marketing, Inc. and Pink Banana Media will be a comprehensive research, advertising, marketing, and communications forum, helping marketers better understand and serve gay and lesbian consumers. Forum topics include: review of Community Marketing’s research, internet and email marketing, social networking, and other emerging communications technologies, exploring diversity markets within “LGBT” and how to reach them, focus group insights and trends, maximizing print and PR results, direct response marketing outreach, proven techniques for measuring, monitoring and maximizing ROI, and sponsorship marketing and events.
AdweekMedia’s Gay & Lesbian Consumers Conference in Los Angeles June 9th and 10th
AdweekMedia touts this conference as the only one of its kind for leading brand marketers, media planners, and market researchers that focuses on capturing the gay and lesbian market by way of emerging industry trends and cutting-edge marketing strategies. Leading experts will share real-life case studies, exclusive research, and groundbreaking ideas to help marketers position their businesses to reach the $700 billion gay and lesbian market across a broad array of fields from travel and technology to fashion and music and much more.
As far as I can tell, this is the first year for both conferences. It’s great to see there is enough interest within the American marketing community that organizers feel conferences of this magnitude can be held.