Tag Archives: GLAAD

GLAAD Media Awards In Advertising Winners Announced


The 2010 GLAAD Media Awards in Advertising winners have been announced:

  • Outstanding TV Campaign – LGBT Market: Levi’s Gay History Month/Logo Leaders Campaign (Levi Strauss & Co.)
  • Outstanding Print Campaign – Mainstream Market:  America’s Top Couple (K-Y Brand)
  • Outstanding Print Campaign – LGBT Market:  Works in Progress (Progressive Insurance)
  • Outstanding Interactive Campaign:  The Advocate Money Minute Presented by Wells Fargo (Wells Fargo)
  • Outstanding Social Marketing Campaign:  SAGECAP: The Caregiver’s Caregiver (SAGE)

Additionally, American Airlines was awarded the Corporate Responsibility Award for 2010.

All of the winning and nominated creative can be viewed here.  Congratulations to all the winners!

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Gay Advertisement #18: Progressive Insurance

2010 GLAAD Media Awards In Advertising Nominee

Progressive Insurance has been nominated in the Outstanding Print Campaign – LGBT Market category for its “Works in Progress” campaign, which features historical works of art featuring gay couples.  For more on this campaign, read the article I wrote for the June/July issue of Echelon Magazine (page 24).

Gay Advertisement #15: Tylenol PM

2010 GLAAD Media Awards in Advertising Nominee

This ad for Tylenol PM is nominated in the Outstanding Print Ad – LGBT Market category.  I especially like the clever incorporation of the rainbow into the Tylenol PM logo.  Tylenol has been a proud sponsor of the Human Rights Campaign since 2003, and is a regular supporter of Pride events around the country.

Gay Advertisement #14: K-Y Brand

2010 GLAAD Media Awards in Advertising Nominee

This K-Y print ad is nominated in the Outstanding Print Campaign – Mainstream Market category.  Geoffrey and Rusty were voted one of “America’s Top Couples” in a contest in conjunction with  the company’s “K-Y Couples” campaign.  Kudos to K-Y for including a gay couple in its contest and running the ad in mainstream media.

GLAAD Announces Nominees For Media Awards In Advertising

The Gay & Lesbian Alliance Against Defamation (GLAAD) announced today the nominees and honorees for the 2nd Annual GLAAD Media Awards in Advertising Presented by Omnicom Group, Publicis Groupe, and Rokk Vodka.

Among the nominees are:  Absolut Vodka’s “Exceptional Moments: The Absolut RuPaul” commercials, Levi Strauss & Co.’s “Gay History Month/Logo Leaders” campaign, Progressive Insurance’s “Works in Progress” ads, Wells Fargo’s “Advocate Money Minute,” and Givenchy’s “Fall 2010” campaign featuring openly transgender model Lea T.

In the coming weeks, I’ll be featuring some of the nominees on OGM leading up to the ceremony on September 29, but if you can’t wait that long, a complete list of nominated ads is included below and can also be found at http://www.glaad.org/advertisingawards/nominees.

GLAAD Archives Showcase Gay-Oriented Ads

The Gay and Lesbian Alliance Against Defamation (GLAAD), the seminal monitor of all gay media, has compiled an impressive collection of gay-oriented advertisements over the years, and you can browse through them here.  Every ad is scored based on how it portrays the GLBT community on such crtieria as same sex affection, racial and age diversity, gay pride, same sex couples, and GLBT punchline.

GLAAD’s collection has over 2500 print ads and over 14oo television commercials, and it includes any ad that may be construed as “gay,” no matter who the target is or how vague the gay reference is.  At OGM, I like to focus on ads that target the gay community, and I usually choose ads broadcast within the United States.  The vast majority of the ads on GLAAD’s website are North American (59%), but unfortunately, only 42% of all ads portray the GLBT community in a positive light.  The other 58% are classified as Neutral (31%), Negative (16%), and Stereotype (10%).  I find it startling that over a fourth of the ads portray us negatively or in a stereotypical way.

It would be interesting to break down how the ads score by geographic region, but GLAAD doesn’t give that stat.  Judging by the scores on the first few pages of ads and from my own personal experience, I would be willing to bet that the U.S. ads score much worse in terms of how they portray the GLBT community.  The sad truth is, the U.S. marketing community is light years behind some of our progressive European counterparts when it comes to how we portray gays and lesbians in mainstream media.