RDCA Karate Denounces Ads, Agency Apologizes

RDCA Karate, the company represented by these blatantly anti-gay ads, has denounced the ads, saying: “We want you to know that we don’t condone this action and we are taking steps to make sure something like this never happens again. I apologize to you and anyone else that may have thought we knowingly allowed these ads to leave the agency. These ads were never produced nor would they have seen the light of day had they come across my desk. The creator of these ads is very apologetic and never intended to offend anyone however, we as the owners, understand that they can be considered offensive and would not under any circumstances have ever let them ever be produced.”

In an interview with Waymon Hudson, Joe Zubizarreta, COO of Zubi – the agency behind the ads – also apologized by saying:  “The ads in question were posted by an individual that works at our agency on a site that creatives use to share ideas and get comments from others in their line of work. The art director who developed them told me that he had posted this campaign as well as three others to get feedback from other creatives as to their opinions of the work. We want you to know that we don’t condone this action and we are taking steps to make sure something like this never happens again. I apologize to you and anyone else that may have thought we knowingly allowed these ads to leave the agency. These ads were never produced nor would they have seen the light of day had they come across my desk.

The creator of these ads is very apologetic and never intended to offend anyone however, we as the owners, understand that they can be considered offensive and would not under any circumstances have ever let them ever be produced. Zubi Advertising embraces and celebrates all religions, lifestyles and ethnicities as part of our “Erase Stereotypes” philosophy.”

Honest mistakes happen, but the ads in question should never have been created in the first place.  At least Zubi has acknowledged its mistake and taken full responsibility for the gaffe.  My apologies to RDCA Karate, who unfortunately will suffer the most by their agency’s extremely poor judgment.

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