Tag Archives: GLAAD Media Awards in Advertising

(Anti) Gay Advertisements #24 and #25: Miller Coors

 

If you watch as much TV as I do, you’ve undoubtedly noticed Miller Lite’s “Man Up” series of commercials (example below), which outwardly ostracize males who demonstrate feminine tendencies (like sporting a thong or wearing skinny jeans).  More recently Miller launched the commercial above for its High Life brand, which carries on the company’s apparent opposition to gender diversity.

There are numerous examples of ads in the American media landscape that drip with homophobia, but what makes these commercials notable is that Miller Lite was nominated for a GLAAD Media Award in Advertising in 2010 for a series of print ads the brand ran (thanks to Queerty for first pointing this out).

I find it sad that Miller Coors has resorted to low brow attacks on gender diversity to sell booze, especially when the company has historically demonstrated great support for the GLBT community (recently scoring a 100% in HRC’s 2011 Corporate Diversity Index).  What I find incredibly ironic out about the situation is that Miller Lite is generally considered by beer connoisseurs to be flavorless watered-down swill – nothing manly about that!

GLAAD Media Awards In Advertising Winners Announced


The 2010 GLAAD Media Awards in Advertising winners have been announced:

  • Outstanding TV Campaign – LGBT Market: Levi’s Gay History Month/Logo Leaders Campaign (Levi Strauss & Co.)
  • Outstanding Print Campaign – Mainstream Market:  America’s Top Couple (K-Y Brand)
  • Outstanding Print Campaign – LGBT Market:  Works in Progress (Progressive Insurance)
  • Outstanding Interactive Campaign:  The Advocate Money Minute Presented by Wells Fargo (Wells Fargo)
  • Outstanding Social Marketing Campaign:  SAGECAP: The Caregiver’s Caregiver (SAGE)

Additionally, American Airlines was awarded the Corporate Responsibility Award for 2010.

All of the winning and nominated creative can be viewed here.  Congratulations to all the winners!

Gay Advertisement #19: Miller Lite

2010 GLAAD Media Awards In Advertising Nominee

This ad from Miller Lite, titled “Great To See You Out,” was nominated in the Outstanding Print Campaign – LGBT Market category.  The GLAAD Media Awards in Advertising will take place tomorrow, September 29th, in New York City.  Check back soon for a list of winners!

Gay Advertisement #18: Progressive Insurance

2010 GLAAD Media Awards In Advertising Nominee

Progressive Insurance has been nominated in the Outstanding Print Campaign – LGBT Market category for its “Works in Progress” campaign, which features historical works of art featuring gay couples.  For more on this campaign, read the article I wrote for the June/July issue of Echelon Magazine (page 24).

Gay Advertisement #15: Tylenol PM

2010 GLAAD Media Awards in Advertising Nominee

This ad for Tylenol PM is nominated in the Outstanding Print Ad – LGBT Market category.  I especially like the clever incorporation of the rainbow into the Tylenol PM logo.  Tylenol has been a proud sponsor of the Human Rights Campaign since 2003, and is a regular supporter of Pride events around the country.

Gay Advertisement #14: K-Y Brand

2010 GLAAD Media Awards in Advertising Nominee

This K-Y print ad is nominated in the Outstanding Print Campaign – Mainstream Market category.  Geoffrey and Rusty were voted one of “America’s Top Couples” in a contest in conjunction with  the company’s “K-Y Couples” campaign.  Kudos to K-Y for including a gay couple in its contest and running the ad in mainstream media.

GLAAD Announces Nominees For Media Awards In Advertising

The Gay & Lesbian Alliance Against Defamation (GLAAD) announced today the nominees and honorees for the 2nd Annual GLAAD Media Awards in Advertising Presented by Omnicom Group, Publicis Groupe, and Rokk Vodka.

Among the nominees are:  Absolut Vodka’s “Exceptional Moments: The Absolut RuPaul” commercials, Levi Strauss & Co.’s “Gay History Month/Logo Leaders” campaign, Progressive Insurance’s “Works in Progress” ads, Wells Fargo’s “Advocate Money Minute,” and Givenchy’s “Fall 2010” campaign featuring openly transgender model Lea T.

In the coming weeks, I’ll be featuring some of the nominees on OGM leading up to the ceremony on September 29, but if you can’t wait that long, a complete list of nominated ads is included below and can also be found at http://www.glaad.org/advertisingawards/nominees.