Monthly Archives: December 2010

Releasing User Information Won’t Compromise Privacy, But Will Lead To More Relevant Ads

A recent article in the Wall Street Journal entitled “Your Apps Are Watching You” revealed (shockingly) that smartphone app developers are sharing certain bits of personal user information with third party companies.  (To make this post gay-related, one of the apps discussed in the article is every gay’s favorite mobile hookup site Grindr, which sends gender, location, and phone ID information to advertising firms.)

Just today, satellite television provider DirecTV announced it will launch a targeted ad platform beginning in August or September of next year amid cries of “privacy concerns.”  Back in October a study announced that Facebook might be revealing private user information to advertisers to help them better target their ads.

The only thing that surprises me about these stories is that people continue to be surprised about these stories.  Sharing customer information with advertisers is nothing knew.  How do you think the telemarketing industry began?  Luckily, laws have been created to protect consumers from intrusive practices like unsolicited telemarketing, spamming, and text message marketing.

What people must realize is that the information that Grindr, DirecTV, and Facebook share will make the ads they experience more relevant to them.  Advertisers use this behavioral, contextual, demographical, and geographical information to broadcast ads that will be more pertinent, interesting and useful to the person viewing them.

Yes I’m a marketer, and yes I may be biased, but I for one welcome the opportunity to view ads that are tailored to my interests and lifestyle.  If sharing some user information means never having to watch a Monistat 7 commercial again sign me up!

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“It Gets Better” Campaign Named One Of Year’s Best By Ad Age

Congratulations to Dan Savage, the creator of the “It Gets Better” campaign which was named one of the 10 best social media campaigns of 2010 by Ad Age.  Savage, openly gay author of relationship advice column Savage Love, began the campaign after the recent rash of gay teen suicides spurned he and his partner to make a YouTube video with the “it gets better” message.

From there, a website was born, and video submissions came pouring in.  Everyone from Nancy Pelosi to Janet Jackson uploaded a video, and to date the website features over 5,000 submissions (the videos have even evolved into a dance club remix).

Ad Age’s “Book of Tens” edition, released on December 13th, names the prior year’s 10 best in everything from ad songs to iPhone apps.

On a side note, my apologies to regular readers of OGM for the lack of posts of late.  My 9 to 5 job and familial obligations have kept me busier than a one-armed paper hanger recently.  However, my schedule should be back to normal soon, and the frequency of posts on your favorite blog should return to normal soon!

Kimpton Hotels Named Most Visible By GLBT Travelers

According to a survey of 4,700 gay and lesbian travelers, Kimpton Hotels is the best U.S. hotel chain at promoting itself to the GLBT market.

In its 14th annual survey of gay tourists, GLBT agency Community Marketing asked respondents to write-in the name of the most visible hotel chain to the gay and lesbian community.  Kimpton received 13% of the votes, beating out Starwood’s W brand (11%), Hilton (9%); Hyatt (7%), and Marriott (7%).

The survey results are due to Kimpton’s concerted effort to market itself as a gay-friendly brand.  “Of all the hotel brands, (Kimpton is ) the most active in LGBT community,” says David Paisley of Community Marketing. “They have a website, they sponsor tons of events and they advertise in gay and lesbian media.”