Mexican beer maker Minerva Brewery has introduced two new beers targeted specifically to the GLBT community. The company’s “Queer Beer” is being marketed in two brands: Purple Hand and Salamandra. Both are brewed with 100% organic honey and malt, with a recipe that “infuses the beer with a citrus flavor that appeals to the taste of the LGBT community,” according to company spokeman Dario Rodriguez Wyler.
Purple Hand takes its name from the 1969 civil rights protest of the Examiner newspaper in San Francisco. Both beers are already available in some bars and restaurants in Guadalajara, Mexico City and the Mexican resorts of Puerto Vallarta and Los Cabos. Despite interest, the brand is not yet available in the U.S.
If you watch as much TV as I do, you’ve undoubtedly noticed Miller Lite’s “Man Up” series of commercials (example below), which outwardly ostracize males who demonstrate feminine tendencies (like sporting a thong or wearing skinny jeans). More recently Miller launched the commercial above for its High Life brand, which carries on the company’s apparent opposition to gender diversity.
There are numerous examples of ads in the American media landscape that drip with homophobia, but what makes these commercials notable is that Miller Lite was nominated for a GLAAD Media Award in Advertising in 2010 for a series of print ads the brand ran (thanks to Queerty for first pointing this out).
I find it sad that Miller Coors has resorted to low brow attacks on gender diversity to sell booze, especially when the company has historically demonstrated great support for the GLBT community (recently scoring a 100% in HRC’s 2011 Corporate Diversity Index). What I find incredibly ironic out about the situation is that Miller Lite is generally considered by beer connoisseurs to be flavorless watered-down swill – nothing manly about that!
Posted in Advertisements
Tagged anti-gay advertising, Corporate Equality Index, gender diversity in advertising, GLAAD Media Awards in Advertising, Miller Coors, Miller gender diversity, Miller High Life, Miller Lite, Miller Lite gay, Miller Lite Man Up, MillerCoors, MillerCoors gay