The gay blogosphere has been abuzz today after Doritos leaked two gay-themed commercials. Gawker reports Frito Lay, the maker of Doritos, plans to air the ads during the Super Bowl. However, Towleroad says the ads are just submissions in the “Crash the Super Bowl” contest, which I think is probably the case (Doritos will air the winning commercial during the Super Bowl).
It doesn’t appear that either ad is a finalist in the contest. I’m not surprised, not only because they’re a little too controversial for a mainstream corn chips brand, but because they aren’t particularly good. The production quality is there, but there’s nothing new/fresh/original about the ads, and the humor is a little lazy.
The results of a recent survey, released today by Harris Interactive and Witeck-Combs Communications, indicate that gays and lesbians remain more optimistic about the economy than their heterosexual counterparts. Nearly four in ten (39%) GLBT respondents believe the economy will improve in the next year, while only 29% of heterosexual survey-takers share this optimism.
Furthermore, 30% of gay and lesbian adults say they feel more secure in their financial situation than last year, while only 19% of heterosexual respondents report feeling more secure. The results of this survey are in line with previous Harris Interactive surveys, indicating gays and lesbians consistently remains more optimistic about the country’s economy.
Naturally, these survey results are welcome news to companies targeting the GLBT community. In these tough economic times, marketers continue to search for pockets of consumers willing to open their purse strings. If you’re a marketer who hasn’t turned an eye to the gay and lesbian community, it might be time.
Posted in For Marketers, Observations
Tagged gay and lesbian optimistic, gay and lesbian spending, gay economic optimism, gay economic outlook, gay economy, gay spending, glbt economy, GLBT spending, Harris Interactive, Witeck-Combs Communications
The Pop Luck Club, a Southern Californian adoption agency catering to would-be gay fathers has announced an ad campaign to raise awareness and foster support for gay fathers and their families. The “Raise a Child” campaign includes radio PSAs and bus shelter ads featuring portraits of families served by the agency. The ads will run throughout January across the Los Angeles region.