According to a survey of 4,700 gay and lesbian travelers, Kimpton Hotels is the best U.S. hotel chain at promoting itself to the GLBT market.
In its 14th annual survey of gay tourists, GLBT agency Community Marketing asked respondents to write-in the name of the most visible hotel chain to the gay and lesbian community. Kimpton received 13% of the votes, beating out Starwood’s W brand (11%), Hilton (9%); Hyatt (7%), and Marriott (7%).
The survey results are due to Kimpton’s concerted effort to market itself as a gay-friendly brand. “Of all the hotel brands, (Kimpton is ) the most active in LGBT community,” says David Paisley of Community Marketing. “They have a website, they sponsor tons of events and they advertise in gay and lesbian media.”
OPENLY GAY MARKETING 