In its 14th annual survey of gay tourists, GLBT agency Community Marketing asked respondents to write-in the name of the most visible hotel chain to the gay and lesbian community. Kimpton received 13% of the votes, beating out Starwood’s W brand (11%), Hilton (9%); Hyatt (7%), and Marriott (7%).
The survey results are due to Kimpton’s concerted effort to market itself as a gay-friendly brand. “Of all the hotel brands, (Kimpton is ) the most active in LGBT community,” says David Paisley of Community Marketing. “They have a website, they sponsor tons of events and they advertise in gay and lesbian media.”