The results of a recent survey, released today by Harris Interactive and Witeck-Combs Communications, indicate that gays and lesbians remain more optimistic about the economy than their heterosexual counterparts. Nearly four in ten (39%) GLBT respondents believe the economy will improve in the next year, while only 29% of heterosexual survey-takers share this optimism.
Furthermore, 30% of gay and lesbian adults say they feel more secure in their financial situation than last year, while only 19% of heterosexual respondents report feeling more secure. The results of this survey are in line with previous Harris Interactive surveys, indicating gays and lesbians consistently remains more optimistic about the country’s economy.
Naturally, these survey results are welcome news to companies targeting the GLBT community. In these tough economic times, marketers continue to search for pockets of consumers willing to open their purse strings. If you’re a marketer who hasn’t turned an eye to the gay and lesbian community, it might be time.
Posted in For Marketers, Observations
Tagged gay and lesbian optimistic, gay and lesbian spending, gay economic optimism, gay economic outlook, gay economy, gay spending, glbt economy, GLBT spending, Harris Interactive, Witeck-Combs Communications
One reason I started this blog was to connect marketers and advertisers with first class agencies with the knowledge and know-how to effectively reach the GLBT community. Too often it seems, when organizations want to target gay and lesbian consumers, they turn to the large mega-agencies that handle the rest of their advertising programs. While the big boys certainly afford advertisers some efficiencies in scale, I believe smaller, GLBT-focused (and often GLBT-owned) firms are vastly more qualified and effective at marketing to our community.
One such agency is Witeck-Combs Communications based in Washington D.C. Witeck-Combs has emerged as the country’s preeminent public relations and marketing communications firm specializing in the GLBT consumer segment. With an impressive client list that includes an array of Fortune 500 firms, there are few agencies that can match their experience with and knowledge of the gay community.
Business partners Bob Witeck and Wes Combs founded the agency in 1993 because they saw a disconnect between the gay community and the business community and decided their firm would be a bridge to connect these two worlds. In addition to consulting services that include business plan assessments, media relations, management education, and strategic business partnerships and sponsorships, Witeck-Combs has been instrumental in bringing meaningful GLBT market research to the fingertips of U.S. marketing professionals through partnerships with organizations like Harris Interactive and MarketResearch.com.
To learn more about or to contact Witeck-Combs Communications, you can visit their website. If you don’t have an immediate need for the agency’s services but are interested in learning more about GLBT marketing and communications, you’re in luck. Witeck and Combs also penned Business Inside Out – hands down the best book on the subject of best practices in GLBT business.
Posted in For Marketers
Tagged Bob Witeck, Business Inside Out, Combs, gay advertising agency, gay business, gay business consulting, gay business development, gay business strategy, gay communications, gay communications agency, gay communications firm, gay marketing, gay PR, gay PR agency, gay public relations, gay public relations agency, GLBT advertising agency, GLBT business consulting, GLBT business development, GLBT business strategy, GLBT communications, GLBT marketing, GLBT PR, GLBT public relations, GLBT public relations agency, GLBT public relations firm, Wes Combs, Witeck, Witeck Combs, Witeck-Combs Communications