Tag Archives: Witeck-Combs Communications

GLBT Americans Remain More Optimistic About The Economy

The results of a recent survey, released today by Harris Interactive and Witeck-Combs Communications, indicate that gays and lesbians remain more optimistic about the economy than their heterosexual counterparts.  Nearly four in ten (39%) GLBT respondents believe the economy will improve in the next year, while only 29% of heterosexual survey-takers share this optimism.

Furthermore, 30% of gay and lesbian adults say they feel more secure in their financial situation than last year, while only 19% of heterosexual respondents report feeling more secure.  The results of this survey are in line with previous Harris Interactive surveys, indicating gays and lesbians consistently remains more optimistic about the country’s economy.

Naturally, these survey results are welcome news to companies targeting the GLBT community.  In these tough economic times, marketers continue to search for pockets of consumers willing to open their purse strings.  If you’re a marketer who hasn’t turned an eye to the gay and lesbian community, it might be time.

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Witeck-Combs Communications: The Nation’s Leading GLBT Marketing And Communications Firm

One reason I started this blog was to connect marketers and advertisers with first class agencies with the knowledge and  know-how to effectively reach the GLBT community.  Too often it seems, when organizations want to target gay and lesbian consumers, they turn to the large mega-agencies that handle the rest of their advertising programs.  While the big boys certainly afford advertisers some efficiencies in scale, I believe smaller, GLBT-focused (and often GLBT-owned) firms are vastly more qualified and effective at marketing to our community.

One such agency is Witeck-Combs Communications based in Washington D.C.  Witeck-Combs has emerged as the country’s preeminent public relations and marketing communications firm specializing in the GLBT consumer segment.  With an impressive client list that includes an array of Fortune 500 firms, there are few agencies that can match their experience with and knowledge of the gay community.

Business partners Bob Witeck and Wes Combs founded the agency in 1993 because they saw a disconnect between the gay community and the business community and decided their firm would be a bridge to connect these two worlds.  In addition to consulting services that include business plan assessments, media relations, management education, and strategic business partnerships and sponsorships, Witeck-Combs has been instrumental in bringing meaningful GLBT market research to the fingertips of U.S. marketing professionals through partnerships with organizations like Harris Interactive and MarketResearch.com.

To learn more about or to contact Witeck-Combs Communications, you can visit their website.  If you don’t have an immediate need for the agency’s services but are interested in learning more about GLBT marketing and communications, you’re in luck.  Witeck and Combs also penned Business Inside Out – hands down the best book on the subject of best practices in GLBT business.

New Study Says Gays More Likely To Read Blogs, Connect On Social Networking Sites

It’s no secret that Americans are turning to the internet more and more as a source for connecting to the outside world, and a new report by Harris Interactive and Witeck-Combs Communications suggests the GLBT community is at the forefront of this trend.

The press release published today reports that 54% of GLBT adults read blogs on a regular basis, compared to just 40% of heterosexual adults.  Furthermore, gay and lesbian membership on social networking sites outpaced heterosexuals on Facebook, LinkedIn, MySpace, and Twitter, and 55% of GLBT adults visit a social networking site every day compared to just 41% of heterosexual adults.

For marketers wanting to reach the GLBT community, this report has some significant implications – the most obvious one being that a strong social media platform is important when targeting gay consumers.  The study will also likely provide fodder for those who contend that gays and lesbians are turning to the internet more and more for news that affects the GLBT community (possibly at the expense of gay print publications).

Additionally, this report says something about gay consumers in general – that we are more likely to use new technology and new means of connecting to the world around us.  This means marketers should be agile and alert to new and innovative advertising outlets and must try to avoid stale, habitual techniques when targeting the GLBT community.