Tag Archives: gay advertising

Gay Advertisements #22 and #23: Doritos Goes Gay For The Super Bowl?

The gay blogosphere has been abuzz today after Doritos leaked two gay-themed commercials.  Gawker reports Frito Lay, the maker of Doritos, plans to air the ads during the Super Bowl.  However, Towleroad says the ads are just submissions in the “Crash the Super Bowl” contest, which I think is probably the case (Doritos will air the winning commercial during the Super Bowl).

It doesn’t appear that either ad is a finalist in the contest.  I’m not surprised, not only because they’re a little too controversial for a mainstream corn chips brand, but because they aren’t particularly good.  The production quality is there, but there’s nothing new/fresh/original about the ads, and the humor is a little lazy.


Gay Advertisement #18: Progressive Insurance

2010 GLAAD Media Awards In Advertising Nominee

Progressive Insurance has been nominated in the Outstanding Print Campaign – LGBT Market category for its “Works in Progress” campaign, which features historical works of art featuring gay couples.  For more on this campaign, read the article I wrote for the June/July issue of Echelon Magazine (page 24).

Gay Advertisement #15: Tylenol PM

2010 GLAAD Media Awards in Advertising Nominee

This ad for Tylenol PM is nominated in the Outstanding Print Ad – LGBT Market category.  I especially like the clever incorporation of the rainbow into the Tylenol PM logo.  Tylenol has been a proud sponsor of the Human Rights Campaign since 2003, and is a regular supporter of Pride events around the country.

Gay Advertisement #14: K-Y Brand

2010 GLAAD Media Awards in Advertising Nominee

This K-Y print ad is nominated in the Outstanding Print Campaign – Mainstream Market category.  Geoffrey and Rusty were voted one of “America’s Top Couples” in a contest in conjunction with  the company’s “K-Y Couples” campaign.  Kudos to K-Y for including a gay couple in its contest and running the ad in mainstream media.

GLAAD Announces Nominees For Media Awards In Advertising

The Gay & Lesbian Alliance Against Defamation (GLAAD) announced today the nominees and honorees for the 2nd Annual GLAAD Media Awards in Advertising Presented by Omnicom Group, Publicis Groupe, and Rokk Vodka.

Among the nominees are:  Absolut Vodka’s “Exceptional Moments: The Absolut RuPaul” commercials, Levi Strauss & Co.’s “Gay History Month/Logo Leaders” campaign, Progressive Insurance’s “Works in Progress” ads, Wells Fargo’s “Advocate Money Minute,” and Givenchy’s “Fall 2010” campaign featuring openly transgender model Lea T.

In the coming weeks, I’ll be featuring some of the nominees on OGM leading up to the ceremony on September 29, but if you can’t wait that long, a complete list of nominated ads is included below and can also be found at http://www.glaad.org/advertisingawards/nominees.

Out Now Global LGBT Study: Companies Benefit From Gay-Targeted Marketing

Some preliminary findings from the expansive 2010 Out Now Global LGBT Study will be released this week, and the results suggest that corporations worldwide have more to gain than lose through ‘public displays of affection’ towards lesbian, gay, bisexual and transgender (LGBT) customers and staff.  According to Echelon, initial results show the powerful gay consumer market – accounting for 6% of all sales worldwide – will choose brands that support GLBT customers with visible, well-targeted marketing campaigns.

“After ‘coming out’, LGBT people in 2010 are now well advanced in the process of ‘coming in’ – into the mainstream of society in many ways,” says Ian Johnson, CEO of Out Now – a global LGBT marketing specialist agency.  “There still exists levels of discrimination and misinformation directed against LGBT people – but this new research reveals a clear trend,” says Johnson. “Gay consumers switch brands to support companies that support LGBT customers and staff. This is highly significant – and valuable.”

This news comes on the heals of Target and Best Buys’ highly publicized support of anti-gay Minnesota gubernatorial candidate Rob Emmer.  This move has enraged gay activists and has company shareholders worried.  The retailers’ ill-advised political contributions will no doubt cost them dearly.  The Human Rights Campaign has demanded the two companies make an equal contribution to that organization’s cause.  Neither has ponied up, but Target Chairman and Chief Executive Gregg Steinhafel did issue a half-hearted apology yesterday.  Better late than never I suppose.

Gay Ad Network Sets Record For Unique Visitors

Gay Ad Network, the world’s leading media network of GLBT-oriented websites, announced today that it has become the first gay media property to achieve over 2 million unique users in the U.S. in a single month.  According to comScore Media Metrix, Gay Ad Network reached 2.17 million users in May, which is more than the cumulative reach of popular sites like Gay.com, Advocate.com, Out.com, and MTV’s Logo sites combined.

Gay Ad Network and Lesbian Ad Network together form the category leading gay media network, reaching over 6 million unique users per month worldwide across 290 popular LGBT web sites, blogs and social networks including premier gay brands like Queerty, Real Jock, D List, and Gaydar. Ranked as the largest U.S. gay media property, Gay Ad Network provides online, mobile and video advertising services to global and national brands targeting the gay and lesbian market and is proud to be a gay-owned NGLCC Certified Business Enterprise.