Tag Archives: Corporate Equality Index

(Anti) Gay Advertisements #24 and #25: Miller Coors


If you watch as much TV as I do, you’ve undoubtedly noticed Miller Lite’s “Man Up” series of commercials (example below), which outwardly ostracize males who demonstrate feminine tendencies (like sporting a thong or wearing skinny jeans).  More recently Miller launched the commercial above for its High Life brand, which carries on the company’s apparent opposition to gender diversity.

There are numerous examples of ads in the American media landscape that drip with homophobia, but what makes these commercials notable is that Miller Lite was nominated for a GLAAD Media Award in Advertising in 2010 for a series of print ads the brand ran (thanks to Queerty for first pointing this out).

I find it sad that Miller Coors has resorted to low brow attacks on gender diversity to sell booze, especially when the company has historically demonstrated great support for the GLBT community (recently scoring a 100% in HRC’s 2011 Corporate Diversity Index).  What I find incredibly ironic out about the situation is that Miller Lite is generally considered by beer connoisseurs to be flavorless watered-down swill – nothing manly about that!


Record Number Of Companies Earn Perfect Score In HRC’s 2011 Corporate Equality Index

The Human Rights Campaign Foundation’s eighth annual Corporate Equality Index will be released this week, and it will show an unprecedented 337 major U.S. businesses earned the top rating of 100 percent, up from 305 last year – despite the economic downturn.  Several companies have already circulated press releases announcing their perfect scores, including Subaru of America, Barnes & Noble, JetBlue, American Airlines, and CarMax.  You can download the entire 2011 edition here.

Support Companies that Support Us With HRC’s “Buying For Equality” Guide

Every year the Human Rights Campaign releases its “Buying For Equality” guide.  The publication scores hundreds of companies using HRC’s Corporate Equality Index weighing factors such as banning discrimination based on sexual orientation and gender identity, providing benefits for GLBT employees and their families and supporting GLBT equality publicly.  You can download a copy of the guide here.

The Buying For Equality guide suggests three ways that you can take action:

1.  Share this information with your friends, family and co-workers.  Help them to become supporters of equality by using the information in this guide.

2.  Advocate for equality in the workplace.  If your company isn’t on this list or you think it can do better, go to www.hrc.org/cei to find out how to get it engaged.

3.  Get active about equality. Sign up for newsletters and Action Alerts at www.hrc.org/consumeradvocacy.