Unilever’s New Billboard For Axe Deodorant Shows Poor Judgment

This billboard for Axe deodorant recently appeared in Canada as a response to Old Spice’s wildly popular “I’m a man” commercials.  I wouldn’t call the billboard offensive, but as a gay man, it is certainly off-putting.  While I don’t know any gay men who would actually wear the foul-smelling fragrance, Axe has definitely excluded a segment of its target population with this creative.  For what it’s worth, Axe is manufactured by Unilever, which scores a 100 on HRC’s Corporate Equality Index.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s