Gay Advertisement #17: Ikea Austria

Ikea’s no stranger to marketing to gays, but I’m not quite sure what to write about this commercial out of Austria.  I don’t know whether to praise its progressiveness for featuring a bisexual character or criticize it for blatantly condoning adultery (not to mention how it perpetuates the stereotype of the horny bisexual).  In any case, it’s an awfully peculiar commercial.  Maybe Austrians just have very quirky senses of humor???

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One response to “Gay Advertisement #17: Ikea Austria

  1. Thanks for writing about this. Something else that may be related to homosexuality and poking fun at how gays are portrayed in the media is this spoof of Rihanna’s video I saw on YouTube: http://www.youtube.com/watch?v=0Efbcvfe1GQ

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