Add Mexico City to the long list of locations targeting gay tourist dollars. The city has opened an office aimed at catering to gay tourists – the first of its kind in Latin America. According to Alejandro Rojas, the city’s secretary of tourism, the office’s opening is part of a bigger push to make Mexico City into the most gay-friendly Latin American city.
“We are a very tolerant, liberal, avant-garde city,” says Rojas. “We hope that many same-sex couples who get married around the world spend their honeymoons here.”
In addition to training local hotels and restaurants on how to be sensitive to gay clientele, officials say they hope to create maps of the city highlighting attractions for gay tourists and possibly host an international gay tourism conference. Hotels, restaurants and businesses in Mexico City have responded positively to the program so far, reports Rojas.