“Love is in the air” at Scandinavian airline SAS, as the company has announced it is planning the world’s first same-sex wedding in the air. SAS, which is co-owned by the governments of Sweden, Denmark and Norway, said it hopes to host the wedding aboard an Airbus A340 between Stockholm and New York on Dec. 6.
To choose the lucky couple, the airline has launched a social media campaign called “Love is in the air” (http://www.flysas.com/love) where couples are asked to set up a profile and compete for votes.
The winning couple will receive business class seats on a flight to New York, three nights’ accommodation in the W hotel in New York City, flights to Los Angeles, and three nights’ accommodation at the Andaz West Hollywood. SAS said it was also running a U.S. version of the competition where one couple will win a wedding and honeymoon package to Sweden.
“Airlines, including SAS, have organized weddings onboard flights for decades, but we would be the first in the world to organize a same-sex wedding in the air,” Robin Kamark, Chief Commercial Officer, SAS, said in a statement. “SAS is the national airline of three of the world’s most liberal and progressive countries in the world, especially when it comes to LGBT rights, so we feel this is a natural celebration of love.”