A string of outdoor transit advertisements recently appeared across San Francisco promoting uber-gay-friendly LAN Airlines. The ads implore viewers to “Bareback in Brazil,” and feature a tourist riding horseback. While clever, the double entendre is in very poor taste, but a LAN Airlines representative says the company had nothing to do with the ads.
Megan Haney, a spokesperson for LAN, explains: “The advertisements were published without our approval and the point of view, choice of wording and use of the LAN Airlines logo was done without our consent. We have asked that the advertisements be removed immediately.”
LAN Airlines markets heavily to the San Francisco’s gay population and recently served as the offical airline of San Francisco Pride 2010.