Add the London Olympics to the long list of tourism industry organizations that are targeting the GLBT community with their marketing efforts. The group announced that they have begun selling commemorative Olympic badges supporting the gay community in advance of the 2012 Summer Games.
The badges, featuring the rainbow flag and London 2012 logo, were on sale at London Pride last weekend and can be bought on the London 2012 website. This gay marketing effort is in line with the organization’s larger initiative to foster more inclusion in sports. Games organizers plan to sell more pin badges in the next year based on other issues such as age, disability, belief, gender and ethnicity.