Gay Ad Spending Rose To Record Levels in 2009

Ad revenue for GLBT publications rose to an all-time high of $349.6 million in 2009, an increase of 13.6% over 2008 totals, according to the Gay Press Report, an annual study published by ad agency Prime Access and media firm Rivendell Media.  These spend levels are in stark contrast to overall consumer magazine ad revenues which fell 15.6% to $10.53 billion, the lowest level since 1998.

The report’s findings weren’t all positive though, as the combined circulation of all GLBT publications decreased by roughly 2.4 million units – an astounding drop of 27.6% from 2008 levels.  Furthermore, gay specific ads increased a modest .5%, while the total number of ads fell 6.8%.

The report was released on the heals of Michael K. Lavers controversial article in the Village Voice on the death of gay media and Kevin Naff’s rebuttal to Lavers’ article in the Washington Blade. It looks like the Gay Press Report’s mixed findings will do little to settle the ongoing decline-in-gay-media debate.


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