Orbitz has long been a friend of the GLBT community, with ad campaigns targeting gays since the company’s inception in 2001. Even in the internet travel company’s ads for the general population the company has subtly supported its gay and lesbian customers. Can you find the inconspicuous support for gay rights in the famous ad below?
In case you’re not the observant type, the golfer in the light blue shirt has an HRC equal rights patch on his chest. The reference is genius in that it is noticeable enough to gays like you and me who are very aware of what that patch means, yet not so obvious that it might alienate some of the company’s more close-minded straight customers. Kudos Orbitz for your continued support! This is one company that does it right!