Red Roof Inn has joined the long list of travel and hospitality companies targeting gay consumers. The budget hotel chain has announced it is partnering with the International Gay and Lesbian Travel Association to offer a 15% discount to gay and lesbian travelers.
It may seem odd that a budget chain is targeting gay travelers (Red Roof Inn doesn’t exactly scream gay chic). However, the move makes sense as Red Roof Inn begins rolling out a series of newly-designed properties aimed at a higher end clientele complete with plushier beds, flat screen TVs, and walk-in showers.
You can take advantage of the discount by booking on Red Roof Inn’s website or through its toll-free number (800-733-7663) when mentioning VP+code #600446.