Gay Advertisement #6: Orbitz Subtly Supports Its Gay Customers

Orbitz has long been a friend of the GLBT community, with ad campaigns targeting gays since the company’s inception in 2001.  Even in the internet travel company’s ads for the general population the company has subtly supported its gay and lesbian customers.  Can you find the inconspicuous support for gay rights in the famous ad below?

In case you’re not the observant type, the golfer in the light blue shirt has an HRC equal rights patch on his chest.  The reference is genius in that it is noticeable enough to gays like you and me who are very aware of what that patch means, yet not so obvious that it might alienate some of the company’s more close-minded straight customers.  Kudos Orbitz for your continued support!  This is one company that does it right!

Support Companies that Support Us With HRC’s “Buying For Equality” Guide

Every year the Human Rights Campaign releases its “Buying For Equality” guide.  The publication scores hundreds of companies using HRC’s Corporate Equality Index weighing factors such as banning discrimination based on sexual orientation and gender identity, providing benefits for GLBT employees and their families and supporting GLBT equality publicly.  You can download a copy of the guide here.

The Buying For Equality guide suggests three ways that you can take action:

1.  Share this information with your friends, family and co-workers.  Help them to become supporters of equality by using the information in this guide.

2.  Advocate for equality in the workplace.  If your company isn’t on this list or you think it can do better, go to www.hrc.org/cei to find out how to get it engaged.

3.  Get active about equality. Sign up for newsletters and Action Alerts at www.hrc.org/consumeradvocacy.