The results of a recent survey, released today by Harris Interactive and Witeck-Combs Communications, indicate that gays and lesbians remain more optimistic about the economy than their heterosexual counterparts. Nearly four in ten (39%) GLBT respondents believe the economy will improve in the next year, while only 29% of heterosexual survey-takers share this optimism.
Furthermore, 30% of gay and lesbian adults say they feel more secure in their financial situation than last year, while only 19% of heterosexual respondents report feeling more secure. The results of this survey are in line with previous Harris Interactive surveys, indicating gays and lesbians consistently remains more optimistic about the country’s economy.
Naturally, these survey results are welcome news to companies targeting the GLBT community. In these tough economic times, marketers continue to search for pockets of consumers willing to open their purse strings. If you’re a marketer who hasn’t turned an eye to the gay and lesbian community, it might be time.
OPENLY GAY MARKETING 