Gay Ad Network Sets Record For Unique Visitors

Gay Ad Network, the world’s leading media network of GLBT-oriented websites, announced today that it has become the first gay media property to achieve over 2 million unique users in the U.S. in a single month.  According to comScore Media Metrix, Gay Ad Network reached 2.17 million users in May, which is more than the cumulative reach of popular sites like Gay.com, Advocate.com, Out.com, and MTV’s Logo sites combined.

Gay Ad Network and Lesbian Ad Network together form the category leading gay media network, reaching over 6 million unique users per month worldwide across 290 popular LGBT web sites, blogs and social networks including premier gay brands like Queerty, Real Jock, D List, and Gaydar. Ranked as the largest U.S. gay media property, Gay Ad Network provides online, mobile and video advertising services to global and national brands targeting the gay and lesbian market and is proud to be a gay-owned NGLCC Certified Business Enterprise.

Largest Ever GLBT Consumer Research Study To Include U.S., Canada

Out Now Global, a leading international gay and lesbian marketing specialist agency operating in Europe and Australia, has announced its 2010 Global LGBT Marketing Study has expanded to include the USA and Canada.  The survey will be the world’s largest research study focusing on the consumer habits of the GLBT community ever conducted.  Gay Ad Network has been selected as the exclusive partner to bring the market study to the US and Canadian markets.

In all, 16 countries across Europe, North America, and Latin America will be surveyed, sampling a population of 1.1 billion with an estimated gay population of 52 million.  This is the first large scale, international survey of the enigmatic and often misunderstood GLBT consumer segment.

The study will cover many subjects including incomes, education levels, media usage, parenting, relationships, travel, employment, discrimination, equality concerns, aspirations and more.  Out Now’s research has already gained the attention of corporate partners, with Berlin Tourism Marketing sponsoring the European arm of the study and Delta Airlines sponsoring in Latin America.  Research is being conducted now, and the results should be available by the end of 2010.